Nuggets for Retweets

Twitter user Carter Wilkerson (username: @carterjwm) became an overnight Internet celebrity by tweeting a public message to Wendy’s asking how many retweets would it take for him to get free nuggets for a year.

Wendy’s Twitter account replied 18 million. Carter Wilkerson has accepted the challenge! The current record for the most retweets is held by Ellen DeGeneres at approximately 3.3 million retweets. Carter definitely has his work cut out for him.

As of this writing, Carter has  2.1 million retweets! Wendy’s appears to be supporting Carter all the way on this.

Wendy’s is encouraging him to break the record. Some people are calling for Wendy’s to reward Carter for his effort. However, it looks Wendy’s may be waiting to see what the final number of retweets looks like.

Some people are offering Carter ideas on what do with free nuggets. One suggestion was to donate the food. You can see the goodwill and excitement of everyone coming together.

John Legere, might be the one of the smartest and most charismatic CEOs out there. He noticed Carter was using AT&T and decided to offer Carter a year of free Wendy’s chicken nuggets by switching over to T-Mobile.

This generated hundreds of tweets referencing T-Mobile. CEO and marketing genius John Legere was more than happy to participate. If you don’t follow John on Twitter, you are missing out! @JohnLegere

However, John quickly made a few customers unhappy who voiced their displeasure with their T-Mobile service. T-Mobile’s own Twitter account was quick to respond these messages trying to rectify the situation. However, what happens when one of your customers is unhappy and completely frustrated? She calls out CEO on a public forum.

Not to worry, John replied directly back to the user. I may switch over to T-Mobile just because of this guy. This is not paid content, I am generally impressed on how this guy knows how to use social media to generate excitement.

You can follow Carter Wilkerson at and you can follow John Legere at